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Inbound Marketing & Sales Development Inspiration

The Challenge of Multi-Device Usage

Chris Leone Chris Leone Posted November 4, 2013

Do you still have a landline? How about a cable TV subscription? 10 years ago, these may have been strange questions; however, in 2013, not as much. A recent survey done by eMarketer showed only 60%..

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Topics: multi-device, fragmentation, Mobile, Offline Tracking

Google Analytics - Back To The Basics pt. 2 - Advanced Segments

Administrator Administrator Posted September 9, 2013

In this installment of “Back to the Basics,” I want to share with you one of my absolute favorite features of Google Analytics: Advanced Segments. (I realize the irony in spotlighting a feature..

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Topics: segments, advanced segments, Web Analytics, Offline Tracking, Online Marketing

Measuring Offline Marketing Using Google Analytics

Chris Leone Chris Leone Posted September 6, 2013

The following post was recently featured on WorkIt Richmond, an email newsletter and website catering to small businesses in the Richmond, Virginia area.

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Topics: Web Analytics, Offline Tracking, Online Marketing

5 Simple Ways To Measure Offline Campaigns Online

Chris Leone Chris Leone Posted October 16, 2010

Online marketing is our area of focus and when given a limited marketing budget, online is where we'd choose to spend it. But that's not to say offline/traditional advertising campaigns are obsolete..

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Topics: offline, ppc, Web Analytics, Offline Tracking, Paid Search

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