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Inbound Marketing & Sales Development Inspiration

5 Digital Marketing Challenges for Credit Unions

Chris Leone Chris Leone Posted August 6, 2016

We often hear from clients that the online marketing world is tough to navigate. They rely on us to provide guidance and clarity so they can make the best decisions for their credit union.

The..

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Topics: ROI, Mobile, social networks, Digital Marketing, Search Engine Optimization, credit unions

Digital marketing and customer engagement - should your firm have a mobile app?

Neal Lappe Neal Lappe Posted September 30, 2015

There's a coolness factor for having a mobile app. After all, mobile marketing is often part of many inbound marketing plans, and apps are awesome, right? With all the hype about mobile usage and the..

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Topics: Persona, Internet Marketing, personas, Mobile, Digital Marketing

Preparing For Google’s April 21st Mobile Ranking Update

Chris Leone Chris Leone Posted April 11, 2015

In just a couple weeks, Google is going to make a significant change to its ranking formula. The objective of this change is to reward mobile-friendly websites with higher search result rankings.

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Topics: Mobile, mobilgeddon, google

Optimizing For The Cross Device Experience

Chris Leone Chris Leone Posted September 11, 2014

Author note: the following article was originally published on the Richmond Times Dispatch. I’m reposting my original article below with the intention of adding to this piece over time.

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Topics: Mobile, Digital Marketing

The Challenge of Multi-Device Usage

Chris Leone Chris Leone Posted November 4, 2013

Do you still have a landline? How about a cable TV subscription? 10 years ago, these may have been strange questions; however, in 2013, not as much. A recent survey done by eMarketer showed only 60%..

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Topics: multi-device, fragmentation, Mobile, Offline Tracking

Location-Based Marketing...What's the Problem?

Neal Lappe Neal Lappe Posted December 4, 2011

Most everyone has a cell phone and about 50% of them are smart-phones. This presents a great marketing opportunity for business but it seems others perceive a violation of privacy and other..

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Topics: Internet Marketing, Mobile, Online Marketing

Mobile Web Traffic on Non-Mobile Websites – Important Things To Consider

Chris Leone Chris Leone Posted October 13, 2011

It's time to get more serious about mobile. Projections have smartphone and tablet purchases outselling computers in 2011. Google predicts more searches will be done from mobile device than..

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Topics: Mobile, mobile usage trends, google analytics, mobile analytics data, Web Analytics

What’s the difference between a mobile website and a mobile app?

Administrator Administrator Posted August 24, 2011

What IS a Mobile website

A mobile website is a website specifically designed for mobile phones. The width and general graphical dimensions are optimized so that they fit perfectly on a small..

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Topics: Mobile

The Most Important Factors to Consider When Creating a Mobile Website

Administrator Administrator Posted August 16, 2011

It is the dawn of the mobile age. Your competitor has created a nifty new website that is actually viewable on his phone (and depressingly just as well on your phone and EVERYONE elses). You..

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Topics: phone, Mobile, site

Social, Search and Other 2011 Online Trend Predictions

Chris Leone Chris Leone Posted January 14, 2011

2010 was an exciting year in the world of online marketing. The Bing and Yahoo search alliance, Google Instant, new mobile devices and even a major motion picture about the rise of a social network...

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Topics: predictions, Search engines, SEO, Local SEO, Mobile, Web Analytics, Social Media, Digital Marketing

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