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Inbound Marketing & Sales Development Inspiration

Finding The Right Bank and Credit Union Internet Marketing Strategy

Chris Leone Chris Leone Posted April 18, 2016

Last March I had the privilege of speaking to the Virginia Bankers Association. The topic: unlocking YOUR digital marketing formula. 

I emphasize "your" because everyone shouldn't use the same..

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Topics: content marketing, Persona, customer journey, industry trends, buying funnel, Digital Marketing, banking, credit unions

What Is The Best Digital Marketing Formula?

Chris Leone Chris Leone Posted November 6, 2015

If you’re like most business owners and marketing managers, you wonder if you’re using the right marketing strategies and tactics. With marketing expenses representing around 8% of total revenue,..

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Topics: content marketing, Persona, customer journey, industry trends, buying funnel, Digital Marketing

How To Understand The Customer Journey

Chris Leone Chris Leone Posted May 28, 2015

The customer experience is more fragmented than ever.

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Topics: utility marketing, Inbound Marketing, customer journey, Digital Marketing, Conversion Rate Optimization

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