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Inbound Marketing & Sales Development Inspiration

How Much Should You Budget For Marketing In 2017?

Chris Leone Chris Leone Posted October 20, 2016

We regularly update the following post with the latest information pertaining to Digital Marketing Budgets.

Last update: October 2016

This article provides information that can guide you about how..

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Topics: Advertising, Internet Marketing, Inbound Marketing, Online Marketing, Marketing Automation, Social Media, Display Advertising, Digital Marketing

Top Metrics for Online Paid Ad Campaigns

Administrator Administrator Posted October 9, 2015

Metrics Drive Decisions

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Topics: Advertising, Google Adwords, Pay Per Click, google analytics, Web Analytics, Online Marketing, Display Advertising, Digital Marketing, Conversion Rate Optimization

The fascinating ways Richmonders use the internet and other media resources

Neal Lappe Neal Lappe Posted September 5, 2015

Earlier this year WebStrategies conducted proprietary research focused around how consumers living in the Richmond, VA area interact with the internet and how they shop for products and services...

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Topics: Advertising, Internet Marketing, Online Marketing, Digital Marketing

Instagram Advertising Coming Soon

Administrator Administrator Posted June 10, 2015

Instagram, the popular photo sharing network acquired by Facebook in 2012, has announced plans to open its feed to advertisers by winter 2015!

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Topics: Advertising, digital advertising, instagram advertising, Social Media

Planning For Holiday PPC Success

Administrator Administrator Posted September 24, 2014

The holidays are right around the corner and if you haven’t already done so now is the time to plan for PPC success.

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Topics: Holiday Season, Advertising, ppc, Pay Per Click, eCommerce, Paid Search

What’s the best way to connect with your buyers?

Neal Lappe Neal Lappe Posted November 29, 2013

In today’s business environment there are ever-increasing ways to connect with your buyers. Who do you know that hasn’t complained about too many emails? Have you heard enough yet about how social..

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Topics: Advertising, Sales, internet marketing richmond, Selling Skills, Online Marketing, Marketing Automation

Should I Use Facebook or Google Advertising?

Chris Leone Chris Leone Posted October 25, 2013

I’m often asked how Google and Facebook compare to one another as advertising platforms. The answer comes down to who your audience is, and how and when you need to reach them.

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Topics: comparison, Advertising, Facebook, Pay Per Click, strategy, online ads

Does Pay-per-Click Really Work?

Administrator Administrator Posted May 8, 2013

Pay-per-click marketing is synonymous to Sponsored Link marketing and we'll refer to it for now on as PPC. You know - those search results at the top of the page and along the right side of the..

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Topics: Advertising, Search engines, Google Adwords, Pay Per Click, Articles, Online Marketing, Digital Marketing

How Much Should I Budget for Marketing?

Neal Lappe Neal Lappe Posted September 21, 2012

How much should I be investing in marketing? How much of my marketing budget should be directed to online marketing vs. offline. These are questions I get asked frequently. So, recently I experienced..

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Topics: Advertising, Internet Marketing, Online Marketing, Digital Marketing

Location Based Marketing – Groupon & Living Social Price Wars

Neal Lappe Neal Lappe Posted March 28, 2011

Much is being written about the success of sites like Groupon and Living Social. A recent blog post expressed concern that these kinds of location-based promotional sites will ultimately lead to..

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Topics: Advertising, Location Based, Living Social, Social Technologies, Digital Marketing, Groupon

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