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Tag Archives: Web Analytics
Background In July of 2012 WebStrategies Inc. developed and administered a survey. The purpose of the survey was to better understand the needs and challenges of the business owner and marketing manager. The survey inquired into marketing activities in general, … Continue reading
Online marketing strategy can be formulated using 3 simple questions to get the minds working. Continue reading
This is the beginning of a series of blog posts that focuses on going back to the basics of digital marketing. In this post, I want to highlight some of the web analytics do’s and don’ts when it comes to … Continue reading
Posted in Internet Marketing, Web Analytics
Tagged basics, best practices, goals, outcomes, Web Analytics
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2010 was an exciting year in the world of online marketing. Here’s my take on what we’ll start to see happen in 2011 – making it as, if not more exciting in the world of digital marketing. Continue reading
Posted in Digital Marketing, Internet Marketing, Local SEO, Mobile, Search engines, SEO, Social Media, Web Analytics
Tagged predictions, SEO, Social Media, Web Analytics
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Digital marketing is a goal junkie’s Utopia. In this blog post, we outline four four simple steps to establishing and evaluating your online marketing campaign – starting with identifying goals, establishing tracking and taking action to make your goals occur more often. Continue reading
Posted in Internet Marketing, Web Analytics, Web Design, Web tools
Tagged email marketing, exercise, online effectiveness, ppc, SEO, Web Analytics
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Use web analytics and phone tracking to measure offline advertising Continue reading
Posted in Advertising, Internet Marketing, Web Analytics
Tagged google analytics, print advertising, Web Analytics
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