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Tag Archives: Online Marketing
Listening skills are valuable salesperson traits according to buyers in a recent survey on selling skills. When buyers were asked about the most valued traits in a salesperson, 80% selected “actively listens to me.” If you’re a good listener, you’ve … Continue reading
I am proud to announce that friend, long-time customer and President of ILM Corporation, Jason Cohen, has been named the Virginia Small Business Person of the Year for 2013. Jason leads the team of ILM professionals who are in the … Continue reading
Business networking, whether it is online and/or in-person, is a very powerful way to increase your brand awareness and credibility especially if you are in the business of selling and marketing to other businesses. Besides knowing your business and your … Continue reading
People don’t like to be sold – they do like to buy. Consequently, I never recommend selling something to someone who either doesn’t need it and/or won’t get value from it. One of my sales and marketing theories is … Continue reading
Posted in Online Marketing, Sales
Tagged Online Marketing, Sales, Sales Marketing Leads
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As a sales professional in an online marketing agency your role is to identify the best solutions, maximize profitable sales for your company and create raving fans of your customers. This article is about maximizing profitable sales and achieving a … Continue reading
In the next 5 years industry experts predict online marketing will comprise 35% of total marketing spend compared to 21% in 2012. Online display marketing, more practically known as banner ads and the like, is expected to grow at a … Continue reading
Posted in Digital Marketing, Internet Marketing, Online Marketing
Tagged Display marketing, Online Marketing
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For the first time in history, marketers in 2012 will spend more on online marketing than advertising in print magazines and newspapers. It is expected that online marketing spend by 2016 will double from that in 2011. Consequently, sales and … Continue reading
Posted in Internet Marketing, Online Marketing
Tagged Internet Marketing, Online Marketing, Online Sales
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The internet is a fantastic medium for generating business, but most sales leads generated through online marketing are closed offline in a more traditional sales process. While ecommerce will no doubt continue to spread its wings, at present only a … Continue reading
Posted in Digital Marketing, Uncategorized
Tagged internet marketing richmond, Online Marketing, Sales
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How much should I be investing in marketing? How much of my marketing budget should be directed to online marketing vs. offline. These are questions I get asked frequently. So, recently I experienced an intersection of data from credible sources … Continue reading
Background In July of 2012 WebStrategies Inc. developed and administered a survey. The purpose of the survey was to better understand the needs and challenges of the business owner and marketing manager. The survey inquired into marketing activities in general, … Continue reading
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