Tag Archives: google analytics

Back to the Basics, III: Using Google Analytics Custom Reports

Posted on April 24, 2013 by Chris Leone

By default, Google Analytics provides us with nearly 70 standard reports. Add in dashboards, intelligence alerts, and real time reporting and that number jumps closer to 80. 80! That’s 80 different ways to slice and dice your website’s data. But … Continue reading →

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Google Analytics – Back To The Basics pt. 1

Posted on March 19, 2013 by Chris Leone

The Audience Overview report is the first page we see upon opening our Google Analytics. But what do all these numbers mean and why should we care? Below I’ll spotlight each metric and what you need to know about it: … Continue reading →

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Web Analytics – Breaking a Tradition of Uncertainty

Posted on November 5, 2011 by Neal Lappe

Web Analytics – here are 5 things you should look at in your Google Analytics data to transform your decision making from faith based (“I hope this works”) to data based (“I have the data to tell me if it is working”). Continue reading →

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Mobile Web Traffic on Non-Mobile Websites – Important Things To Consider

Posted on October 13, 2011 by Chris Leone

It’s time to get more serious about mobile. Projections have smartphone and tablet purchases outselling computers in 2011. Google predicts more searches will be done from mobile device than desktop devices by the end of 2012. People are viewing your … Continue reading →

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Google Analytics Right Now – Gaining Insight & How It Can Improve

Posted on September 30, 2011 by Chris Leone

Today, the Google Analytics team officially launched Right Now – a real time tracking feature that shows you what’s happening on your site Right Now. In this post I highlight some ideas I’ve put together and how I envision this new feature being used as well as some of the things I’d like to see added in the future. Continue reading →

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No Data – No Sales

Posted on June 23, 2011 by Neal Lappe

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Blogging Ideas

Posted on March 23, 2011 by Neal Lappe

5 Easy Ways to Get Blog Ideas Continue reading →

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Why Not Embrace the Data?

Posted on February 14, 2011 by Neal Lappe

The ability to measure marketing effectiveness is made much easier by an intelligent use of Google Analytics. Continue reading →

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A Tale of Two C’s (Conversions and Creativity)

Posted on December 24, 2010 by Neal Lappe

How a Love Affair between Creativity and Conversions is the only way to Succeed Online Continue reading →

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Are You Taking Local Search Seriously?

Posted on December 11, 2010 by Chris Leone

Over the past couple of months, Google has made it clear it’s taking local search seriously. In essence, they have reconfigured the search result page and algorithm so organic and local listings become integrated. Continue reading →

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