Tag Archives: basics

The Audience Overview report is the first page we see upon opening our Google Analytics. But what do all these numbers mean and why should we care? Below I’ll spotlight each metric and what you need to know about it: … Continue reading

Posted in Digital Marketing, Web Analytics | Tagged , , , , | Leave a comment

This is the beginning of a series of blog posts that focuses on going back to the basics of digital marketing. In this post, I want to highlight some of the web analytics do’s and don’ts when it comes to … Continue reading

Posted in Internet Marketing, Web Analytics | Tagged , , , , | Leave a comment