A recent survey I read mentioned that more than a million blogs are launched each week and sadly about 95% die just as quickly. The problem – the bloggers just aren’t committed to quality content on a continuous basis. Those of us committed to effective internet marketing and seo know how powerful blogging is.
Search engines look for good, quality, fresh content and when you optimize that content around a theme that you want to be found for, your blog becomes a powerful search engine optimization (seo) tool to get your website good visibility. That’s a huge benefit over and above sharing good information. Additionally, when search engine spiders see fresh content on a frequent basis, those spiders will increase the frequency they index your site. While no one really knows the “secret sauce” – search engine algorithms that is – the frequency with which search engine spiders visit your site does play a role in your search engine visibility.
Blogging is all about sharing your best stuff – its about offering your intellectual property to help others be successful. But, don’t lose site of what good,quality content can do for your search engine rankings. Share your best stuff and do it frequently. Your personal brand and the visibility of your website will benefit.