It's one thing to get visitors to your website - it's another thing to motivate them to take the action you want them to take.  And as we know, it's all about sales, and the following information will help you maximize your internet marketing investments.  We're talking "landing pages" here.  That is, pages specifically designed to connect with the search phrase the visitor used to find your site.  Here's an example...

A company that provides inexpensive moving services might be targeting key-phrases that relate directly to home moving.  It also might be targeting phrases relating to moving rental trucks as a way to convince those visitors to use the company's moving services rather than rent their own moving truck.  When a customer searches for "moving truck rental" and clicks on that item on a search results page, he/she expects to see something about moving truck rentals.  If all your website presents is information about regular moving services, it is likely that customer will not find the information relevant to what he/she searched for and leave your site.  The result - search marketing money spent and no sale.

A web development technique to convert that customer to a sale is to design a "landing page" that relates to moving truck rental.  Perhaps that page shows an image of a rental truck and then talks about why people thinking about renting a truck should consider another type of moving service.  By doing this, the customer lands on a page that provides information about moving truck rentals and then works to persuade the customer to consider an alternative.  While you won't persuade every visitor with this type of approach, you will certainly improve your sales rate from what it was.