I did an evaluation of a website today that was really disappointing.  The website design included a very thin horizontal navigation bar with relatively small print and poor contrast.  In addition, there were no text or image links on any of the pages.  So, how the heck can the average visitor, who we know doesn't give us a lot of time to engage him/her, get interested in the information on this website? 

We tell our website design clients everyday - don't make your website visitor rely on the main navigation bar to move around your website.  Instead integrate on-page (content area) text and image links that make sense to move your website visitor from page-to-page through the selling process on your website - that is, if your website has a selling process.  Make your main navigation bar obvious but don't rely on that technique to optimize on-site conversions.  Add some text linking and use some graphic design techniques to create some interesting intra-site links that move your online prospect from the introduction of your company to your desired call-to-action.  Make your internet marketing investment payoff and hire a web designer that knows how to make this happen.