After some long nights and busy weekends behind the computer, Neal and I are happy to bring you our latest whitepaper:
Analytics Data & PPC Optimization to Achieve Meaningful Results:
Using a Network of Tools and a Data-Driven Approach to Optimize PPC Marketing
This whitepaper focuses on managing large PPC campaigns using a network of free tools. (We specifically reference tools from the Google network, however some can be substituted – namely the web analytics and PPC platform.)
While this whitepaper doesn’t serve as a play-by-play for getting a campaign up and running, it does outline the steps we find most important for managing a successful PPC campaign – from configuring web analytics, to driving relevant traffic to testing page variations. The ongoing theme used throughout the paper emphasizes using a data-driven mindset in making decisions. This is something we’ve come to live by.
Whether you own your own business or manage your company’s campaign or manage online campaigns for clients, we hope you find the information useful. I’d love to hear your feedback so feel free to leave a comment below or reach me directly at cleone (at) webstrategiesinc (dot) com.
ALSO: We encourage you to sign up for the accompanying webinar next Tuesday at 1 p.m. or 3 p.m. Sign up here!