Category Archives: Web Analytics

Does not being able to measure your ROI for a given investment make other, more accountable advertising options the smarter choice?  You would think so, but there is a reason why businesses have been investing in traditional methods of advertising … Continue reading

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We all know the beauty of internet marketing is that you can measure everything right?  This is one of the reasons why the internet has become such a dominant marketing medium.  And of course the opportunities to spend money doing … Continue reading

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