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Category Archives: Web Analytics
Background In July of 2012 WebStrategies Inc. developed and administered a survey. The purpose of the survey was to better understand the needs and challenges of the business owner and marketing manager. The survey inquired into marketing activities in general, … Continue reading
Online marketing strategy can be formulated using 3 simple questions to get the minds working. Continue reading
A simple look at how changing the layout of a page can lead to remarkable site performance. Continue reading
Posted in Internet Marketing, Web Analytics
Tagged google website optimizer, testing
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A means of using exported project data from BaseCamp is shown, using the power of Excel to summarize and show graphically the times associated with various development steps relative to budget. Continue reading
Posted in Web Analytics, Web tools
Tagged basecamp, project analysis, website design
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Advertising offline shouldn’t mean you’re left in the dark when it comes to web data. Here’s a simple yet, effective way to measure the effectiveness of your offline campaign as it relates to your website. Continue reading
Posted in Advertising, Offline Tracking, Web Analytics
Tagged google analytics, Offline Tracking
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I find it interesting how little users are really interested in when they visit any given website. There are some very interesting usability challenges you can find having examined some of the results of these tests. Continue reading
Use web analytics and phone tracking to measure offline advertising Continue reading
Posted in Advertising, Internet Marketing, Web Analytics
Tagged google analytics, print advertising, Web Analytics
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Here’s the scenario: You’re using Google Analytics and have been assigned the task of separating a slew of different traffic sources. This includes PPC, Organic, Direct, and Referral. The first three are very straight forward: a new profile with a … Continue reading
Many (and by now I HOPE most) sites have some form of web analytics implemented; be it Clicktale, Webtrends, Yahoo, or the ever popular Google Analytics. Many business owners or internal marketers speak of their web analytics like a grandmother … Continue reading
Posted in Web Analytics, Web tools
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