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Category Archives: Web Analytics
Digital marketing is a goal junkie’s Utopia. In this blog post, we outline four four simple steps to establishing and evaluating your online marketing campaign – starting with identifying goals, establishing tracking and taking action to make your goals occur more often. Continue reading
Posted in Internet Marketing, Web Analytics, Web Design, Web tools
Tagged email marketing, exercise, online effectiveness, ppc, SEO, Web Analytics
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If you’re investing in offline campaigns, here are five simple strategies for measuring the effects online. Continue reading
An experienced data driven online marketing company can provide a tremendous positive impact on the success ad agencies have with their clients – if they fully understood all that can be done with popular web analytics platforms. Continue reading
Posted in Digital Marketing, Internet Marketing, Web Analytics
Tagged analytics, google analytics, Internet Marketing
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Using data isn’t just another way to make an argument. It’s a way to remove biases and extraneous variables and put a clear, numerical and economical value on a result. Continue reading
Posted in Pay Per Click, SEO, Search engines, Web Analytics
Tagged analytics, Apple, iphone
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iPhone, Incredibles, Smartphones, oh my! Smartphone technology is here, but are the eyeballs worth our advertising dollars? Continue reading
Posted in Mobile, Pay Per Click, Search Engine Optimization, Search engines, Web Analytics
Tagged Advertising, android, iphone, Mobile
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FREE WHITEPAPER: Analytics Data & PPC Optimization to Achieve Meaningful Results:
Using a Network of Tools and a Data-Driven Approach to Optimize PPC Marketing Continue reading
Posted in Internet Marketing, Mobile, Pay Per Click, Search engines, Web Analytics
Tagged analytics, data, ppc, whitepaper
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How a simple examination of Google Analytics data could quickly bring to light a severe usability issue. Continue reading
Based on recent Forrester Research report about web analytics, there appears to be significant opportunity for businesses to improve their internet marketing performance. It starts with two things: 1) the right goals and 2) the right web analytics configurations. Continue reading