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Category Archives: Web Analytics
At WebStrategies we tend to design websites with a 1024px resolution with an infinite background. Why? – because we want to try and ensure the lowest common denominator of users are able to view the site at the smallest resolution which happens to be 1024px for our sites. I thought it might be time to review these stats with the new year only a few days away. I decided to examine our Google Analytics account and discovered something interesting – its seems we might not be out of the 1024px woods just yet. Continue reading
Web Analytics – here are 5 things you should look at in your Google Analytics data to transform your decision making from faith based (“I hope this works”) to data based (“I have the data to tell me if it is working”). Continue reading
Posted in Online Marketing, Uncategorized, Web Analytics
Tagged analytics, google analytics, Online Marketing
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It’s time to get more serious about mobile. Projections have smartphone and tablet purchases outselling computers in 2011. Google predicts more searches will be done from mobile device than desktop devices by the end of 2012. People are viewing your … Continue reading
Posted in Mobile, Web Analytics
Tagged google analytics, mobile analytics data, mobile usage trends
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Today, the Google Analytics team officially launched Right Now – a real time tracking feature that shows you what’s happening on your site Right Now. In this post I highlight some ideas I’ve put together and how I envision this new feature being used as well as some of the things I’d like to see added in the future. Continue reading
Posted in Web Analytics
Tagged google analytics, google analytics right now, real time data
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Google Analytics continues to add value to it’s ever-improving platform – recently announcing a new tag that will allow you to track social media “shares” from your website into Google Analytics reports. Read more here.
Posted in Web Analytics
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This is the beginning of a series of blog posts that focuses on going back to the basics of digital marketing. In this post, I want to highlight some of the web analytics do’s and don’ts when it comes to … Continue reading
Posted in Internet Marketing, Web Analytics
Tagged basics, best practices, goals, outcomes, Web Analytics
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The ability to measure marketing effectiveness is made much easier by an intelligent use of Google Analytics. Continue reading
2010 was an exciting year in the world of online marketing. Here’s my take on what we’ll start to see happen in 2011 – making it as, if not more exciting in the world of digital marketing. Continue reading
Posted in Digital Marketing, Internet Marketing, Local SEO, Mobile, SEO, Search engines, Social Media, Web Analytics
Tagged predictions, SEO, Social Media, Web Analytics
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How a Love Affair between Creativity and Conversions is the only way to Succeed Online Continue reading
Posted in Web Analytics, Web Design
Tagged google analytics, Internet Marketing, website design
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Over the past couple of months, Google has made it clear it’s taking local search seriously. In essence, they have reconfigured the search result page and algorithm so organic and local listings become integrated. Continue reading
Posted in Local SEO, SEO, Search Engine Optimization, Search engines, Web Analytics
Tagged google analytics, google places, local
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