Category Archives: Social Media

A 17 year old clip from the Today show recently leaked online. The clip, recorded back in 1994, was of the Today Show hosts openly questioning what the heck the internet was. The conversation recorded below was supposedly shot during … Continue reading

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2010 was an exciting year in the world of online marketing. Here’s my take on what we’ll start to see happen in 2011 – making it as, if not more exciting in the world of digital marketing. Continue reading

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Whether your business sells to consumers or other businesses, Twitter represents a real marketing opportunity. This amazing communications platform has grown from non-existence to 125 million users in… Continue reading

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A list of the top five things I see businesses doing wrong in social media and how these mistakes would fit into the context of an offline social interaction. Continue reading

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B2B marketers are wondering how they can capitalize on social media marketing to build their businesses. It is more challenging for those in the B2B space, but there are several strategies and tactics that can be implemented to gain visibility. Continue reading

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You don’t really experience the true power of Twitter/Facebook until you optimize the implementation of it as a true social media tool. It’s kind of like that “aha!” moment you get when you figure something out – it kind of just dawns on you when you see Twitter being used in an effective way. Continue reading

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[Case Study] How Twitter helped build a community and establish a recreational soccer league from hundreds of miles away. Continue reading

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For the longest time Joomla! suffered in my opinion due to a lack of Social Networking options (plugins, modules, ability to allow your members to create groups etc.) Over the months and years I’ve always been on the look-out for improved SM plug and play options. A valiant effort was started by some of the diehard Joomla! students but has since disappeared. Continue reading

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So while it’s seemed to become unwritten law to plug the wonders and opportunities of using social media at conferences and in newsletters, many businesses are still left saying, “Ok, ok – I get it. It’s important. But how can WE use it?” We hear case studies, we’ve spoken to “experts,” but the connection – that lightbulb – hasn’t yet lit. You see how it works for others but are still left speechless when it comes time for action. Continue reading

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Eleven hand picked US athletes using Twitter during the 2010 winter Olympic Games in Vancouver. Continue reading

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