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Category Archives: Search engines
The following blog was recently featured on WorkIt Richmond, an email newsletter and website catering to small businesses in the Richmond, Virginia area. In my previous article I showed several ways to measure the effectiveness of your site using web … Continue reading
Posted in Digital Marketing, Pay Per Click, Search Engine Optimization, SEO, Social Media, Web Analytics
Tagged Measurement, Reporting, Value
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The pro-using-a-Facebook-Page-instead argument: The nice thing about Facebook is that the “social” part is integrated already into it’s system. Afterall the very reason we post content online is to get others to consume it. We have direct access to about 1 … Continue reading
Posted in Internet Marketing, Search engines, SEO, Uncategorized, wordpress
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The beauty of the Internet is that not only does it provide a seemingly infinite fountain of knowledge, but it also provides and ever increasing number of way of digesting this information. Wikipedia is an extraordinarily useful tool for finding … Continue reading
Search engine optimization, often referred to as SEO, recently experienced yet another major change when Google implemented their last big update. They called it the Penguin update – and while penguins are typically found in cold climates, this Penguin had … Continue reading
Posted in Online Marketing, Search Engine Optimization, SEO, Uncategorized
Tagged Internet Marketing, Online Marketing, SEO
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SEO video that provides a simple and straightforward explanation of this online marketing strategy. Continue reading
In performing keyword research for a number of SEO projects, I have found that one of the important factors is to quickly get beyond any preconceptions of what the targeted keywords should be for a particular client. It is all … Continue reading
Posted in Local SEO, Search Engine Optimization, Search engines, SEO
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Display Marketing will outspend Search Engine Marketing by end of 2015. What does this mean to marketers? Continue reading
Search Engines remain the most powerful online research tool and social media platforms are becoming nearly as important. Continue reading
2010 was an exciting year in the world of online marketing. Here’s my take on what we’ll start to see happen in 2011 – making it as, if not more exciting in the world of digital marketing. Continue reading
Posted in Digital Marketing, Internet Marketing, Local SEO, Mobile, Search engines, SEO, Social Media, Web Analytics
Tagged predictions, SEO, Social Media, Web Analytics
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Over the past couple of months, Google has made it clear it’s taking local search seriously. In essence, they have reconfigured the search result page and algorithm so organic and local listings become integrated. Continue reading
Posted in Local SEO, Search Engine Optimization, Search engines, SEO, Web Analytics
Tagged google analytics, google places, local
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