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Category Archives: Search engines
Display Marketing will outspend Search Engine Marketing by end of 2015. What does this mean to marketers? Continue reading
Search Engines remain the most powerful online research tool and social media platforms are becoming nearly as important. Continue reading
2010 was an exciting year in the world of online marketing. Here’s my take on what we’ll start to see happen in 2011 – making it as, if not more exciting in the world of digital marketing. Continue reading
Posted in Digital Marketing, Internet Marketing, Local SEO, Mobile, SEO, Search engines, Social Media, Web Analytics
Tagged predictions, SEO, Social Media, Web Analytics
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Over the past couple of months, Google has made it clear it’s taking local search seriously. In essence, they have reconfigured the search result page and algorithm so organic and local listings become integrated. Continue reading
Posted in Local SEO, SEO, Search Engine Optimization, Search engines, Web Analytics
Tagged google analytics, google places, local
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Is buying up variations of your competitors’ domain names and redirecting them to yours a legitimate and productive SEO strategy? Continue reading
Using data isn’t just another way to make an argument. It’s a way to remove biases and extraneous variables and put a clear, numerical and economical value on a result. Continue reading
Posted in Pay Per Click, SEO, Search engines, Web Analytics
Tagged analytics, Apple, iphone
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iPhone, Incredibles, Smartphones, oh my! Smartphone technology is here, but are the eyeballs worth our advertising dollars? Continue reading
Posted in Mobile, Pay Per Click, Search Engine Optimization, Search engines, Web Analytics
Tagged Advertising, android, iphone, Mobile
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FREE WHITEPAPER: Analytics Data & PPC Optimization to Achieve Meaningful Results:
Using a Network of Tools and a Data-Driven Approach to Optimize PPC Marketing Continue reading
Posted in Internet Marketing, Mobile, Pay Per Click, Search engines, Web Analytics
Tagged analytics, data, ppc, whitepaper
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A look at the similarities between managing a PPC campaign and running a fantasy baseball team and five core principles that overlap both. Continue reading
Posted in Advertising, Internet Marketing, Pay Per Click, Search engines
Tagged ppc. baseball, tips
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A look at the pros and cons of running an SEO program together. Continue reading