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Category Archives: Pay Per Click
“How much money should I spend on paid search?” As someone who runs a lot of paid search campaigns, I hear this question a lot. The answer isn’t the same for everyone, and finding it can take a little work. … Continue reading
Posted in Internet Marketing, Pay Per Click, Web Analytics
Tagged budgeting, Marketing budgets
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By default, Google Analytics provides us with nearly 70 standard reports. Add in dashboards, intelligence alerts, and real time reporting and that number jumps closer to 80. 80! That’s 80 different ways to slice and dice your website’s data. But … Continue reading
The following blog was recently featured on WorkIt Richmond, an email newsletter and website catering to small businesses in the Richmond, Virginia area. In my previous article I showed several ways to measure the effectiveness of your site using web … Continue reading
Posted in Digital Marketing, Pay Per Click, Search Engine Optimization, SEO, Social Media, Web Analytics
Tagged Measurement, Reporting, Value
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Using data isn’t just another way to make an argument. It’s a way to remove biases and extraneous variables and put a clear, numerical and economical value on a result. Continue reading
Posted in Pay Per Click, Search engines, SEO, Web Analytics
Tagged analytics, Apple, iphone
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iPhone, Incredibles, Smartphones, oh my! Smartphone technology is here, but are the eyeballs worth our advertising dollars? Continue reading
Posted in Mobile, Pay Per Click, Search Engine Optimization, Search engines, Web Analytics
Tagged Advertising, android, iphone, Mobile
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FREE WHITEPAPER: Analytics Data & PPC Optimization to Achieve Meaningful Results:
Using a Network of Tools and a Data-Driven Approach to Optimize PPC Marketing Continue reading
Posted in Internet Marketing, Mobile, Pay Per Click, Search engines, Web Analytics
Tagged analytics, data, ppc, whitepaper
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A look at the similarities between managing a PPC campaign and running a fantasy baseball team and five core principles that overlap both. Continue reading
Posted in Advertising, Internet Marketing, Pay Per Click, Search engines
Tagged ppc. baseball, tips
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A look at the pros and cons of running an SEO program together. Continue reading
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