Category Archives: Pay Per Click

Data Over Emotion – Apple’s Response To iPhone 4 Reports

Posted on July 23, 2010 by Chris Leone

Using data isn’t just another way to make an argument. It’s a way to remove biases and extraneous variables and put a clear, numerical and economical value on a result. Continue reading →

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Is Mobile Advertising Worth It?

Posted on July 7, 2010 by Chris Leone

iPhone, Incredibles, Smartphones, oh my! Smartphone technology is here, but are the eyeballs worth our advertising dollars? Continue reading →

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Data-Driven PPC Whitepaper Available For Download

Posted on June 24, 2010 by Chris Leone

FREE WHITEPAPER: Analytics Data & PPC Optimization to Achieve Meaningful Results:
Using a Network of Tools and a Data-Driven Approach to Optimize PPC Marketing Continue reading →

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Lessons Learned From PPC and Fantasy Baseball

Posted on May 19, 2010 by Chris Leone

A look at the similarities between managing a PPC campaign and running a fantasy baseball team and five core principles that overlap both. Continue reading →

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Do PPC and SEO Work Well Together?

Posted on April 23, 2010 by Neal Lappe

A look at the pros and cons of running an SEO program together. Continue reading →

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