Category Archives: Offline Tracking

Google Analytics – Back To The Basics pt. 2 – Advanced Segments

Posted on April 1, 2013 by Chris Leone

In this installment of “Back to the Basics,” I want to share with you one of my absolute favorite features of Google Analytics: Advanced Segments. (I realize the irony in spotlighting a feature that uses the word “advanced” in a … Continue reading →

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Measuring Offline Marketing Using Google Analytics

Posted on February 2, 2013 by Chris Leone

The following post was recently featured on WorkIt Richmond, an email newsletter and website catering to small businesses in the Richmond, Virginia area.  As users become increasingly tech savvy and the web more interwoven into our daily lives, the barrier … Continue reading →

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5 Simple Ways To Measure Offline Campaigns Online

Posted on October 16, 2010 by Chris Leone

If you’re investing in offline campaigns, here are five simple strategies for measuring the effects online. Continue reading →

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Tracking Offline Marketing Campaigns In Google Analytics

Posted on April 2, 2010 by Chris Leone

Advertising offline shouldn’t mean you’re left in the dark when it comes to web data. Here’s a simple yet, effective way to measure the effectiveness of your offline campaign as it relates to your website. Continue reading →

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