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Category Archives: Advertising
How much should I be investing in marketing? How much of my marketing budget should be directed to online marketing vs. offline. These are questions I get asked frequently. So, recently I experienced an intersection of data from credible sources … Continue reading
Can you survive the price wars created by location-based deal sites like Groupon and Living Social? Delivering an extraordinary customer experience will prevent you from competing on price. Continue reading
The ability to measure marketing effectiveness is made much easier by an intelligent use of Google Analytics. Continue reading
A look at the similarities between managing a PPC campaign and running a fantasy baseball team and five core principles that overlap both. Continue reading
Posted in Advertising, Internet Marketing, Pay Per Click, Search engines
Tagged ppc. baseball, tips
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Apple recently announced its mobile advertising platform iAd – content based ads that are to appear in iPhone, iPod, and iPad apps. But how successful could it be for Apple? Continue reading
Posted in Advertising, Internet Marketing, Mobile
Tagged Advertising, Apple, CPM, iAd, Mobile
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Advertising offline shouldn’t mean you’re left in the dark when it comes to web data. Here’s a simple yet, effective way to measure the effectiveness of your offline campaign as it relates to your website. Continue reading
Posted in Advertising, Offline Tracking, Web Analytics
Tagged google analytics, Offline Tracking
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Use web analytics and phone tracking to measure offline advertising Continue reading
Posted in Advertising, Internet Marketing, Web Analytics
Tagged google analytics, print advertising, Web Analytics
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Years ago, the internet was kind of this untapped void that we were all excited about. As industry, business, and culture have absorbed more and more of the internet into our daily life and processes, we have a better sense … Continue reading
Posted in Advertising, Internet Marketing, Search engines
Tagged linkedin, search length, search trends
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Does not being able to measure your ROI for a given investment make other, more accountable advertising options the smarter choice? You would think so, but there is a reason why businesses have been investing in traditional methods of advertising … Continue reading
Here is a short video demonstrating a commercial application introduced this week by Eye Wonder Labs of their PageMorph technology. It can be used to feature an underlying ad from a web page using a technique very different from the … Continue reading
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