Author Archives: Neal Lappe

Online Marketing – Display Exceeds Search in 2015

Posted on June 19, 2011 by Neal Lappe

Display Marketing will outspend Search Engine Marketing by end of 2015. What does this mean to marketers? Continue reading →

Posted in Digital Marketing, Internet Marketing, Online Marketing, Search engines | Tagged , , | Leave a comment

Social Media Marketing – Making Daily Deals Work

Posted on May 15, 2011 by Neal Lappe

Daily Deal Sites – One Way to Make Social Media Marketing Work for Your Business Continue reading →

Posted in Digital Marketing, Internet Marketing, Social Media, Social Technologies, Uncategorized | Tagged , | Leave a comment

Customer Service – The Age of “Emotionomics”

Posted on May 10, 2011 by Neal Lappe

SEO, website development and other complext projects have two sides – the business results and the emotional relationships Continue reading →

Posted in Client Relations | Tagged , , | Leave a comment

Website Design – Is Beauty More than Skin-Deep?

Posted on April 23, 2011 by Neal Lappe

Website design and graphics need to meet/exceed the “credibility hurdle” and communicate the emotional message that turns your customers on. Continue reading →

Posted in Internet Marketing, Uncategorized, Web Design | Tagged , | Leave a comment

Search Engine Optimization or Social Media for Small Businesses

Posted on April 1, 2011 by Neal Lappe

Social media vs. search engine marketing – which is better for lead generation? Continue reading →

Posted in Digital Marketing, Internet Marketing, Local SEO, SEO, Social Media, Uncategorized | Tagged , , , , | Leave a comment

How Social Media Plays in the Online Shopping/Buying Process

Posted on March 29, 2011 by Neal Lappe

Search Engines remain the most powerful online research tool and social media platforms are becoming nearly as important. Continue reading →

Posted in Digital Marketing, Local SEO, Search engines, Social Media, Social Technologies | Tagged , , , , | Leave a comment

Location Based Marketing – Groupon & Living Social Price Wars

Posted on March 28, 2011 by Neal Lappe

Can you survive the price wars created by location-based deal sites like Groupon and Living Social? Delivering an extraordinary customer experience will prevent you from competing on price. Continue reading →

Posted in Advertising, Digital Marketing, Internet Marketing, Social Technologies | Tagged , , , | Leave a comment

Blogging Ideas

Posted on March 23, 2011 by Neal Lappe

5 Easy Ways to Get Blog Ideas Continue reading →

Posted in Social Media, Social Technologies | Tagged , , , | Leave a comment

Why Not Embrace the Data?

Posted on February 14, 2011 by Neal Lappe

The ability to measure marketing effectiveness is made much easier by an intelligent use of Google Analytics. Continue reading →

Posted in Advertising, Digital Marketing, Internet Marketing, Web Analytics, Web tools | Tagged , , | Leave a comment

A Tale of Two C’s (Conversions and Creativity)

Posted on December 24, 2010 by Neal Lappe

How a Love Affair between Creativity and Conversions is the only way to Succeed Online Continue reading →

Posted in Web Analytics, Web Design | Tagged , , | Leave a comment