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Author Archives: Neal Lappe
Social media polls don’t get much participation unless you give people extra motivation to participate. Continue reading
Using NPS to measure your reputation in the marketplace is a good way to stay in touch with your customers and know how they feel about you. Continue reading
Most everyone has a cell phone and about 50% of them are smart-phones. This presents a great marketing opportunity for business but it seems others perceive a violation of privacy and other concerns. We heard recently that our beloved Short … Continue reading
Posted in Internet Marketing, Mobile, Online Marketing
Tagged Internet Marketing, Mobile, Online Marketing
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What are companies finding to be their most effective sales and lead generation activities? That was the objective of a recent survey conducted by Web-Marketing 123, a California based, nationally recognized online marketing company. They surveyed over 500 US companies. … Continue reading
Posted in Digital Marketing, Online Marketing, SEO, Social Media, Uncategorized
Tagged Online Marketing, SEO, Social Media
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Web Analytics – here are 5 things you should look at in your Google Analytics data to transform your decision making from faith based (“I hope this works”) to data based (“I have the data to tell me if it is working”). Continue reading
Posted in Online Marketing, Uncategorized, Web Analytics
Tagged analytics, google analytics, Online Marketing
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Online marketing strategy can be formulated using 3 simple questions to get the minds working. Continue reading
Social media has an exciting new platform called Google +, and this is a brief introduction to this awesome social networking site. Continue reading
Online Reputation Management should be a bigger priority than Facebook, Linked In and Twitter social media marketing. Recent survey results reinforce this. Continue reading
Display Marketing will outspend Search Engine Marketing by end of 2015. What does this mean to marketers? Continue reading