Monthly Archives: July 2010

Using data isn’t just another way to make an argument. It’s a way to remove biases and extraneous variables and put a clear, numerical and economical value on a result. Continue reading

Posted in Pay Per Click, SEO, Search engines, Web Analytics | Tagged , , | Leave a comment

You don’t really experience the true power of Twitter/Facebook until you optimize the implementation of it as a true social media tool. It’s kind of like that “aha!” moment you get when you figure something out – it kind of just dawns on you when you see Twitter being used in an effective way. Continue reading

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We need to avoid going after the quick hit, the “sugar high” in our marketing approaches, because it rarely leads to loyal, long term customers. Continue reading

Posted in Email marketing, Internet Marketing, SEO, Web Design, email marketing | Tagged , , | Leave a comment

Best case scenario if your domain name runs out is that some ISP buys up your domain and puts some profit making ads on your little piece of cyberspace. You might be able to buy your domain back but unfortunately more often than not it will cost you a few of your hard earned dollars. Purchasing and maintaining your domain name is very important as it defines your company’s Online marketing campaign. In most cases you have business cards, posters, letterheads and more brandished with your cool personal Web Domain name, that nobody else was smart enough to think up. Continue reading

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iPhone, Incredibles, Smartphones, oh my! Smartphone technology is here, but are the eyeballs worth our advertising dollars? Continue reading

Posted in Mobile, Pay Per Click, Search Engine Optimization, Search engines, Web Analytics | Tagged , , , | Leave a comment