So while it’s seemed to become unwritten law to plug the wonders and opportunities of using social media at conferences and in newsletters, many businesses are still left saying, “Ok, ok – I get it. It’s important. But how can WE use it?” We hear case studies, we’ve spoken to “experts,” but the connection – that lightbulb – hasn’t yet lit. You see how it works for others but are still left speechless when it comes time for action. Continue reading →