Monthly Archives: January 2010

Here’s the scenario: You’re using Google Analytics and have been assigned the task of separating a slew of different traffic sources. This includes PPC, Organic, Direct, and Referral. The first three are very straight forward: a new profile with a … Continue reading

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You can make a difference even just by making Google code available on your site On January 12 2010, a 7.0 magnitude earthquake struck Haiti. It’s easy to sit back and almost ignore the news reports. In most cases neither … Continue reading

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Years ago, the internet was kind of this untapped void that we were all excited about.  As industry, business, and culture have absorbed more and more of the internet into our daily life and processes, we have a better sense … Continue reading

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Many (and by now I HOPE most) sites have some form of web analytics implemented; be it Clicktale, Webtrends, Yahoo, or the ever popular Google Analytics. Many business owners or internal marketers speak of their web analytics like a grandmother … Continue reading

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Google’s threat to exit this large and emerging country is just one more testimonial to Google’s strength – that strength largely defined as totally customer-centric. Continue reading

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So much of our work these days is conducted by remote that it is very useful to be able to capture an image from a computer screen, make annotations, then send it to a client or colleague.  TechSmith recently released … Continue reading

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How many companies are using social media platforms isn’t the most effective marketing strategy. Continue reading

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