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July 21, 2009

New Microsoft Stores to Challenge Apple

Filed under: Hardware, Software — Tags: , — David McKillen @ 6:29 pm

You know technically it’s not my turn again to add a blog entry but I just got excited about this one and … well couldn’t help myself.  Big news: Microsoft is finally doing what I have been saying they should do for 10 years – they are opening up retail stores.

I’m sorry but no matter how you dice it; even if Apple computers DO turn out to be the best computers ever invented (smirk, sniff …) I will always stand by the fact that a huge contingence of Apple newbies that jump on the Apple band wagon did so because of some very nifty advertising/marketing.  Ooo look at the fancy white boxes in that store with all the beautiful nerds …

In case you haven’t guessed it, I’m one of the last of the MS supporters, now currently down on both knees begging God (Mr. Bill Gates) to not entirely mess up Windows 7 as he and his cronies did with Vista.  I should also add at this point as a disclaimer that yes I did indeed advise my wife to buy a Mac but that was only because I was midly interested in learning what all the hype is about (another interesting topic of discussion for my next blog entry).

Why do I personally like MS operating systems?  The file system is more intuitive for me, you have a host of cool free software available, I can use things like MS Access without having to mess with running parallel operating system (yeah … you know you are one of those proud Mac users that has to run multiple operating systems – admit it – that’s a pain having to dual boot etc.) and honestly I think I’d miss the blue screen of death if I swapped over to Apple.

So anyway … back to Earth.  Did it seriously take Bill and the boys THIS LONG to catch on to the fact that 99% of computer users out there wouldn’t know what a computer is if it walked up and “bit” them (tried to make a funny bit/bytes reference there but …) on the nose?  So lets think about this – if most people barely know how to work a computer how are they supposed to use one to buy one?  And please don’t tell me that they can still go to Best Buy because that’s kind of like asking a t-shirt store to sell logos – Best Buy is in the business of selling computers not operating systems.  The fact of the matter is it’s the Apple retails stores that catch the attention of the average Joe/Jane walking through his/her local mall.

My hope is that Windows 7 does turn out to be better than Vista, that MS does a half decent job of producing hip and trendy retail store to attract the non-computer literate 99% and that I can finally relax and use the MS file system and computer setup that has kept me personally satisfied since I started using PC’s all those years ago.  For now I will sit nervously happy amongst the 75% of Windows users waiting to see how many hardware components of my work computer fail when I upgrade to Windows 7.

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July 17, 2009

What's next for Office -> Microsoft Office 2010

Filed under: Software — Tags: — David McKillen @ 6:32 pm

So … If you are wondering what fun features the next MS Office will have well then look no further! Here in a nutshell are the main 2010 changes of interest:

1) Updated Menu system:

Office 2007 was a bit of a pain with a confusing “stuff-everything-into-an-unintuitive-top-bar” setup.  The new office has been rewired up such that when you select a different group of settings, the entire page changes color and focuses specifically on this section of tabs (removing all others).  Whether this is good or bad I’m not sure – but personally I preferred the old school drop down menus – why change something so intuitive and usability friendly??

2) Deeper Multimedia Editing:

For the graphically challenged amongst us (i.e. those that know Photoshop about as well as they know Mandarin), the new Office offers up a nice suite of basic image and video tweaking tools.  So once you have your documents all prepared you can simply make your edits within Office, without having to redo something you have missed and then reimport etc.

3) Real-time interaction:

For what it’s worth you will be able to chat with your IM buddies while editting a word document … erm I wonder if this isn’t a ploy by Microsoft to continue in their (ever failing efforts) to take over the universe.  It seems a little pointless to me; feels like Microsoft is trying to glue all the parts together without making sure the puzzle makes sense first.  I don’t really understand this new feature but we will see how it takes on I suppose.  It’s almost as it MS has asked their programmers to start doing the job of their business analysts; That is, make it work then figure out what is really need – cart before the horse.

4) Better security:

The new Office 2010 reworks the author settings, restricted editing, and adds a protected mode, which stops you from accidentally editing a file you download until you enable it.  This has some use I spose as we have all accidentally changed a word doc entirely by accident and … eh no – again I don’t see much use in this; maybe it becomes useful when collaborating with others but I don’t see anything ground breaking here.

5) Web Apps:

It seems Microsoft have finally gotten something right.  I remember back in the day when the earlier versions of Office were just germinating and I thought to myself how useful it would be to have these tools online … then Google took the initiative with Google Docs.  At last Microsoft has decided to move in the direction of Web Apps to provide this much needed functionality.  The ubiquitous nature of the Web just screams out for MS Office 2010 to finally go online.  The specifics aren’t clear yet but from all accounts it will be at least one thing we can take as a useful development from the new Office bag of tricks.

In summary, what with Bing being rubbish, Vista being a disaster and Windows 7 being nothing ground breaking I am starting to wonder about Microsoft’s future.  Will MS still be around in 2025?  Either MS is about to unveil some amazingly shiny/sparkly new invention that will have us all bowing down once again like the old days, or Microsoft is on it’s last legs.  Bill all is forgiven, come home and save us.

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July 10, 2009

It's Curtains for Web Pages

Filed under: Advertising, Web Design — Tags: — Chris Walke @ 6:41 pm

Here is a short video demonstrating a commercial application introduced this week by Eye Wonder Labs of their PageMorph technology.  It can be used to feature an underlying ad from a web page using a technique very different from the more standard pop-up.  In this video I recorded a BMW ad that ran on a European moto sports website.  The user clicks on a button and the page divides with the halves moving back in a curtain effect to reveal the underlying ad.

The actual instances where this technique could be used may be limited, but it just demonstrates the almost daily advances in web technology.  Effective websites are dynamic, meaning it is important to maintain fresh content and use website design techniques that attract targeted traffic and convert business.

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Bing Bigger Than Digg, Twitter, and CNN: A Dumb Comparison

Filed under: Internet Marketing, Search engines, Social Media — Chris Leone @ 6:36 pm

Social Media news site Mashable.com (of which I am a fan) made a post on Wednesday on Bing’s surge in internet popularity. After only one month, Bing is now the 13th most visited site on the internet.

“According to Compete.com, Bing was able to amass 49.57 million unique visitors in its first month as Microsoft’s official search engine. Bing’s traffic trumps that of Digg (38.96 million) Twitter (23 million), and CNN (28.54 million). We want to note that this focuses on U.S. visitors, since Compete does not track international visits.”

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Is Bing really taking off at an astronomical rate positioning itself to pass internet overlord Google, or are we drawing some lame comparisons? Unfortunately for Steve Balmer’s dream of building a real-life Death Star, it’s the latter.

Here’s are reasons why this news is very unimpressive:

1) Dumb Comparison: Twitter, CNN, and Digg are not search engines. They are completely different kinds of sites and used very differently. Comparing Bing to these three is like comparing a bank to a night club.

2) The Hype: Microsoft spent $300mm in advertising for Bing. If you haven’t seen or heard about it last month, you’re living in a cave. Curious visits do not equal loyal users.

3) Live redirect: If you used to use Live.com for searching, you are now redirected to Bing. Bing has simply inherited all Live traffic. Live was already bigger than Twitter, CNN, and Digg so it makes sense that Bing is where it is.

4) Internet Explorer: The default search engine in Internet Explorer is now Bing. If you enter a URL incorrectly, it brings you to Bing. These are not intentional visits to the search engine.
Here’s a look at how Live and Bing are about to swap traffic volume:

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Another important point worth noting: this is not representative of search volume. Only site traffic. Microsoft email accounts are hosted on Live which do not migrate to Bing (at least, not yet), and Yahoo offers plenty more than a search engine (mail service, news, etc).

Nothing about the current data on Bing can be attributed to user loyalty. It’s first month of traffic was contaminated with hype and advertising $$’s that won’t stay around for long. We’re nowhere close to drawing real conclusions on the success of the search engine, especially not when we’re comparing it to non search engine sites. Show me search volume numbers in three months and then I’ll take a serious look…

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